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Primary Blog/Reach Your Local Customers - Go Non-Digital!

Reach Your Local Customers - Go Non-Digital!

Thursday, June 08, 2023

Introduction: What are Non-Digital Strategies and How Can They Help Craft Spirits Producers Reach Local Customers?

Non-digital strategies are a set of marketing techniques that do not involve the use of technology or digital platforms. These strategies can help craft spirits producers reach local customers and grow their businesses. They include traditional methods such as word of mouth, direct mail, print ads, radio, and television advertising. Other methods include participating in local events, hosting celebrity influencers, and offering engaging activities. Non-digital strategies have become increasingly important for craft spirits producers in recent years as they look to reach local customers and build relationships with them. By utilizing non-digital strategies, craft spirits producers can create an effective marketing strategy that will help them reach their target audience and increase brand awareness, driving business growth.

1. Why Word of Mouth is The Best Strategy A Craft Distilleries Can Utilize

Word of mouth is one of the most powerful non-digital marketing strategies that craft distilleries can utilize to promote their business. It’s a great way to reach potential customers in a local area and build relationships with existing customers. Word of mouth is different from digital marketing, as it relies on personal interactions between the distillery and its customers. Word of mouth can also be used to create brand loyalty and trust among customers who may be unfamiliar with craft spirits. Craft spirits producers can turn new customers into their best advertisers by focusing on high-quality products and excellent customer service.

Word of mouth extends to ratings and recommendations online. Websites like Yelp and Google are extensions of word of mouth. When customers take the time to post a good rating online, it is like advertising gold. Online recommendations allow customers to share their experiences with others, which can help to build trust in a brand or product. By using word of mouth, craft spirits producers can effectively reach out to potential customers and create an effective marketing strategy that will bring long-term success.

2. Advertise Locally to Create a Compelling Brand

Craft spirits are artisanal spirits produced in small batches by independent craft spirits producers. These producers use traditional methods and ingredients to create unique, high-quality spirits that stand out from the mass-produced alternatives. Local advertising is an effective way to create a compelling brand for your business. It allows you to target a specific local audience and increase brand recognition by highlighting locally grown and manufactured products. With local ad campaigns, businesses can reach out to potential customers in their community and build relationships with them. Local ad targeting also helps businesses save time and money by targeting only those who are most likely to be interested in their products or services. Additionally, local media advertising can help businesses create an emotional connection with their target audience by providing relevant content that resonates with them. By utilizing the power of local advertisement, businesses can effectively promote their brand and gain more customers.

These traditional advertising techniques are still relevant today, as they can be used to target specific audiences and create an emotional connection with them. Local newspapers, mailers, flyers, community bulletin boards, and billboards are all great ways to reach out to potential customers in the area. By using local advertising methods, you can create a strong presence in the community, drive more foot traffic to your store or website, increase sales and boost brand recognition. Advertising liquor is controlled by federal, state and local laws, so make sure your advertising is legal.

3. Connect with Customers at Popular Spots

Connecting with potential customers at popular spots is a great way to increase your business's customer base. It allows you to learn their preferences and attitudes. This is especially useful in creating customer events and activities in your business. Customers can learn more about the craft spirits they are drinking, while producers can learn more about their customers and what they like. By setting up shop where people already gather and hang out, you can start building relationships. By engaging with customers in these areas, you can create a more personal connection with them and build trust, leading to increased sales and loyalty. It is also an opportunity for producers to connect with other local businesses and build relationships in the community

4. Develop a Marketing Strategy Using a Local Celebrity Influencer

As craft spirits producers look to gain a competitive edge in the marketplace, local celebrity influencers can be a great asset to help build trust with customers. Influencer marketing is a powerful tool for craft spirits producers to reach their target audience and create an emotional connection with them. Leveraging influencers in the alcohol industry can help craft spirits producers increase brand awareness, drive sales, and build trust with potential customers.

Celebrity influencer marketing can be used to create content that resonates with your target audience and encourages them to make a purchase. It involves identifying the right influencers who are knowledgeable about the craft spirits industry and have an engaged following. Through this type of marketing, craft spirits producers can create content that is tailored to their specific needs and goals. By utilizing celebrity influencer marketing strategies, craft spirits producers can gain valuable insights into their target market and build relationships with key players in the industry. By leveraging the power of these influencers, craft spirits producers can create an effective marketing strategy tailored to their target audience and help them reach their goals.


As craft spirit producers become more popular, it is important for producers to engage with their local customers in creative ways. These producers can use many non-digital strategies to create a unique and memorable experience for their customers. These include local newspapers, mailers, flyers, community bulletin boards, and billboards hosting craft distillery events, offering distillery tours, spirit tastings and cocktail classes, as well as merchandising products in-store. Craft spirit producers can create a loyal customer base and increase brand recognition by engaging with area customers on a personal level.

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